Building Your Business with Composite Roofing

by Kathy Ziprik, Staff Writer

What builder doesn't want more business? The economy has improved in the past few years, but that doesn't mean you're not looking for more opportunities in the future.

According to Mike Heiland, president of Heiland Roofing and Exteriors, the products you choose to endorse to your clients can have a big impact on your overall business. Heiland relies on the authenticity, beauty and impact-resistance of synthetic shake and slate tiles from DaVinci Roofscapes to build his business.

"Purchasing DaVinci's composite roofing over natural slate roof tiles or cedar shake roofing is a no brainer," says Heiland. "The look and durability of these imitation slate and synthetic shake shingles is simply incredible. Plus, we save time and money on the jobsite for the homeowner by installing these sustainable roofing tiles."

While Heiland put the polymer roofing tiles on his personal home, Jake Kaminski decided to do the same thing—except on his company's office building.

The president of TASK Construction in Leawood, Kansas, Kaminski installed the composite shake roofing on their company headquarters in 2015. He was looking for a way to update the look of their office building and wanted to showcase the synthetic roofing tiles to his customers.

With offices in six major markets across the country, TASK has used the DaVinci materials in about 100 roof installations in various markets to help build their business and their company's reputation. "We have never experienced a repair call after installation or witnessed any type of defective manufacturing," says Kaminski. "Our crews are enthusiastic about installing this synthetic roofing material. We're proud of our commitment to surpass expectations in every project we complete."

The Roof Is Your Canvas

Another building industry professional who now sings the benefits of polymer roofing tiles is Jeff McRay, president of McRay Roofing & Exteriors in Oklahoma City.

"The roof is like a canvas," says McRay. "The design, colors, products and accessories we use help us create a customized piece of art for every homeowner. We've discovered unlimited possibilities with the 50 colors available from DaVinci Roofscapes to install the ideal roof on every home.

"To me, the look of the final roof is everything. I want to see perfection on the roof and that's exactly what our customers get with the composite roofing materials we install. In addition to having an authentic slate and shake look, these durable tiles are backed by a limited lifetime warranty."

McRay Roofing & Exteriors has installed almost 50 DaVinci roofs for new construction and replacement roofing projects. "This is a lightweight, classy tile that's easy to install and gives peace of mind to homeowners," says McRay. "These best-in-class tiles have a Class 4 impact rating, so they can handle almost any kind of tough weather Mother Nature has to offer us here in Oklahoma!"

Many of the homes serviced by his company feature mixed texture exteriors, such as stone and brick. McRay enhances those designer home elements by installing custom copper design work including copper gutters and downspouts, copper bay windows, and copper vents and goosenecks.

"When it comes to 'painting the house canvas' we try to connect all the roofing elements to provide homeowners with a home exterior that works together beautifully," says McRay. "The bottom line is that I tell people I've seen the product of the future in the DaVinci polymer roofing. This product offers a combination of authenticity, beauty and durability that's unmatched in the marketplace."